Marketing
Marketing and lead generation
Landing pages, Google Ads, email and outbound campaigns, with tracking that shows what each pound returns.
Selected marketing work
Campaigns accountable to revenue.
Paid media, email and social programmes, planned and measured as one system so every pound of spend can be traced to the leads and sales it produces.
Northgate KitchensPaid media performance Bloom & StemEmail campaigns Kiln Coffee HouseSocial content calendar 
Ridgeway LettingsLead funnel analytics
What’s included
Everything you need, nothing you don’t.
Every quote is tailored, but these are the pieces most marketing projects include.
- Conversion tracking set up properly
- Landing pages built to convert
- Google Ads and paid social campaigns
- Email newsletters and automations
- Outbound prospecting campaigns
- Reporting with cost per lead and return
How every project runs
From first call to launch, in four clear steps.
You always know what’s happening next, what it costs and what you get at the end of each step.
Step 1
Discovery call
A free 20-minute call. You tell us what’s slowing the business down; we ask the awkward questions.
You get: A clear next step, even if it isn’t us
Step 2
Plan and fixed quote
A written plan with scope, dates and one fixed price. No hourly billing surprises.
You get: A written plan, real dates and one price
Step 3
Design and build
You review live previews as the work takes shape, so you can steer early, not at the end.
You get: Working pages you can review as we build
Step 4
Launch and grow
We ship, measure and improve. Ongoing support when you want it, never a lock-in.
You get: A smooth launch, then monthly results
Which marketing channels do you manage?
Google Ads, Meta and LinkedIn advertising, email marketing and automation, landing pages and outbound prospecting. We recommend the mix that reaches your buyers most cost-effectively rather than running every channel by default.
How do you measure return on marketing spend?
We set up conversion tracking before any campaign launches, so every lead and sale is attributed to its source. Reports show cost per lead, cost per acquisition and return on ad spend for each channel.
What budget do we need for paid advertising?
Budgets depend on your market and goals. We recommend a starting level that produces enough data to optimise within the first month, then scale the campaigns that return the strongest results.
How quickly will campaigns produce leads?
Paid search can generate enquiries within days of launch. Results improve over the first weeks as we refine targeting, bids and landing pages based on real performance data.
Do you create the ad copy, creative and landing pages?
Yes. Copy, ad creative, email design and landing pages are produced in house, each built around a single clear action and tested against alternatives.
Can you run email marketing and automation?
Yes. We set up welcome sequences, abandoned basket and enquiry follow-ups, newsletters and re-engagement campaigns in platforms such as Mailchimp, Klaviyo or HubSpot.
How often will we receive reports?
You receive a monthly performance report and access to a live dashboard, with a review call to agree priorities for the following month.
Is there a minimum term?
No. Campaign management runs month to month, and the ad accounts, data and creative remain yours throughout.
Works well with
Other ways we can help.
- AI and LLM integrationsAssistants, agents and fine-tuned models on your data
- WebsitesFast sites that turn visitors into enquiries
- Custom softwarePortals, dashboards and internal tools
- E-commerceShops that are easy to buy from and to run
- SEO and performanceGet found on Google and load in a second
- IT supportMicrosoft 365, backups and security, handled
Start a project
Tell us what’s slowing you down. We’ll show you how to fix it.
Book a free 20-minute call. No pitch deck, no obligation, just a clear next step for your business.