Custom software
Custom software and web apps
Customer portals, booking systems, dashboards and internal tools built around how your business actually runs.
Selected software work
Systems built around how each business operates.
From dispatch to stock control, each platform replaces spreadsheets and manual re-keying with one dependable system, designed with the people who use it every day.
HaulwiseLogistics dispatch platform Brickline BuildConstruction project management Calmwell ClinicsClinic booking system 
Saffron Kitchen GroupRestaurant stock control
Case study
Viasox grew from $12M to $21M in a year.
Viasox, a Canadian brand selling diabetic socks, was turning over $12M a year when it hired us to build a warehouse and order management system. In the year after launch, revenue reached $21M.
The challenge
Growing order volumes needed a faster, more dependable way to pick, pack and dispatch every order.
What we built
A custom warehouse and order management system that brings every order into one place and guides the team from picking to dispatch.
The result
Orders left the warehouse faster, and annual revenue grew from $12M to $21M the following year.
- ClientViasox, Canada
- SectorDiabetic socks, e-commerce
- We builtWarehouse and order management system
Client feedback
What clients say about our custom software work.
Verified feedback from clients on Upwork.
- 5.0
“Communication was clear and consistent, deadlines were respected, and any challenges that arose during development were addressed proactively with practical solutions. The freelancer demonstrated strong technical competence, good problem-solving skills, and a solid understanding of marketplace architecture and scalability considerations.”
Multi-country marketplace, built from scratchHamburg, Germany, Feb 2026 - 5.0
“His work exceeded all expectations. The web portal we handed over to him had numerous bugs and issues that were affecting its performance and usability… every single bug was identified and rectified.”
Laravel web portal maintenance and upgradeDubai, United Arab Emirates, Sep 2023 - 5.0
“He did an outstanding job with two requested services (1) reviewing and analyzing strengths/weaknesses in our current database/subscription/payment and online systems and (2) providing recommendations and plans for upgrading and improving those same systems for a smoother customer experience, better security, better subscription management, and better functionality.”
Customer database and API reviewOrem, United States, Jun 2022
Verified client reviews on Upwork.Read them on Upwork
What’s included
Everything you need, nothing you don’t.
Every quote is tailored, but these are the pieces most custom software projects include.
- Process mapping with the people who will use it
- Clickable prototype before any build
- Web app built in weekly, demoed releases
- Integrations with the tools you already use
- User accounts, roles and audit history
- Hosting, monitoring and ongoing support
How every project runs
From first call to launch, in four clear steps.
You always know what’s happening next, what it costs and what you get at the end of each step.
Step 1
Discovery call
A free 20-minute call. You tell us what’s slowing the business down; we ask the awkward questions.
You get: A clear next step, even if it isn’t us
Step 2
Plan and fixed quote
A written plan with scope, dates and one fixed price. No hourly billing surprises.
You get: A written plan, real dates and one price
Step 3
Design and build
You review live previews as the work takes shape, so you can steer early, not at the end.
You get: Working pages you can review as we build
Step 4
Launch and grow
We ship, measure and improve. Ongoing support when you want it, never a lock-in.
You get: A smooth launch, then monthly results
Questions
Common questions about custom software.
Can’t see yours? Email us and a real person will reply.
What kind of software do you build?
Web applications that run a core part of the business: booking and scheduling systems, customer and supplier portals, dispatch and operations dashboards, stock control and internal tools that replace spreadsheets and manual re-keying.
How long does a custom software project take?
It depends on scope. After the discovery call you receive a written plan with each release dated, starting with the smallest version that delivers value, so your team is using the system early rather than waiting for a single large launch.
How is custom software priced?
Each phase receives a fixed quote based on the agreed scope. You know the cost of every release before work begins, and nothing is added without your written approval.
Can it connect to the tools we already use?
Yes. We integrate with accounting, CRM, payments, email and most platforms that offer an API, including Xero, QuickBooks, HubSpot, Stripe and Microsoft 365, so data is entered once and flows where it is needed.
Will we see the system before it is built?
Yes. You review a clickable prototype of the key screens with the people who will use them, and we refine it until the workflow is right before any production code is written.
Who owns the code and the data?
You do. The source code, database and hosting accounts are held in your name, and the system is documented so any competent developer can maintain it.
How do you keep the system and our data secure?
Every system includes user accounts with role-based permissions, encrypted connections, audit history on important changes, automated backups and security updates as part of hosting and support.
What happens after launch?
We monitor the system, fix issues and keep dependencies up to date on a monthly support plan, and continue adding features as the business needs them. There is no long-term contract.
Works well with
Other ways we can help.
- AI and LLM integrationsAssistants, agents and fine-tuned models on your data
- WebsitesFast sites that turn visitors into enquiries
- E-commerceShops that are easy to buy from and to run
- SEO and performanceGet found on Google and load in a second
- MarketingCampaigns with a cost per lead attached
- IT supportMicrosoft 365, backups and security, handled
Start a project
Tell us what’s slowing you down. We’ll show you how to fix it.
Book a free 20-minute call. No pitch deck, no obligation, just a clear next step for your business.